Order Automation Built for How Distributors Actually Work

Your customers already have a way they like to order.

They email. They text. They send PDFs. They send photos. And often, repeat customers don't spell everything out because your team already knows what they mean.

And asking them to log into a portal usually means they keep emailing, texting, or sending PDFs or photos — and you end up running multiple intake paths.

That's normal for distribution. Your advantage is knowing your customers well. The problem is having to translate that knowledge into an order every time.

The problem isn't getting the order. It's everything that happens after.

Once an order arrives, someone has to figure out what the customer means, match products, check quantities, apply the right customer details, enter the order, and make sure it ends up in the right place.

That work is easy to underestimate when you're processing 20 orders a day. It becomes very different when you're processing 100.

And the people doing it are often the same people answering customers, solving delivery problems, managing suppliers, and keeping the business moving.

Built for the orders your team handles every day.

• 01Repeat orders
  Your customer doesn't need to type out everything they ordered last time. Ordlie can use the customer information and ordering patterns your team has already established.
• 02Customer shorthand
  “The usual.” “Same as Friday.” “Two more cases.” Your team knows what these things mean. Ordlie is designed to work with that context rather than requiring every order to look like a structured form.
• 03Substitutions and preferences
  Customers often have preferred products, acceptable substitutions, pack sizes, delivery instructions, and other details that aren't obvious from the order itself.
• 04Orders from wherever customers send them
  Email, WhatsApp, PDFs, photos and other inbound formats can all become part of the same order-entry workflow.

Your customer relationships are an advantage. Your team's memory shouldn't be a bottleneck.

Distributors build valuable knowledge about their customers over time: what they buy, what they substitute, where they want deliveries, how they describe products, and what “the usual” means.

Ordlie is designed to work with that knowledge rather than forcing your customers to change how they order.

What changes for your team?

The important point: the customer's experience doesn't have to change.

Ordlie fits between your customers and your accounting system.

Ordlie doesn't replace your accounting system, and it doesn't require your customers to use a new ordering portal. It handles the work between the customer's order and your existing workflow.

Ordlie is a good fit when…

• 01Your customers order directly from your team.
  You receive orders through email, WhatsApp, PDFs, photos, or other informal channels.
• 02Your team spends meaningful time turning those orders into system-ready orders.
  The bottleneck isn't taking the order. It's entering and checking it.
• 03Your customers have established preferences.
  Your team relies on knowledge about products, substitutions, quantities, pricing, or delivery.
• 04Order volume is growing.
  More customers and more orders are starting to create more administrative work.
• 05You want to keep your existing workflow.
  You're not looking to force customers onto an ordering portal.
• 06You use QuickBooks.
  Ordlie currently integrates with QuickBooks, with additional accounting integrations in development.

Ordlie isn't for every distributor.

Ordlie is designed for distributors whose customers already place orders through channels such as email, WhatsApp, PDFs, photos, or similar inbound workflows.

If your business already runs almost entirely through a structured ecommerce or EDI workflow, there's less manual order entry for Ordlie to eliminate.

Grow order volume without adding the same amount of admin.

When order volume grows, distributors often face a choice: ask the team to process more orders, hire more people to handle them, or accept slower turnaround.

Ordlie is designed to reduce the manual work between receiving an order and getting it into your accounting workflow, so your team can spend more time on customers, exceptions, and the work that actually requires their judgment.

Frequently asked questions

Who is Ordlie designed for?

Ordlie is designed for growing B2B distributors that receive customer orders through channels such as email, WhatsApp, PDFs and photos and want to reduce the manual work involved in turning those orders into system-ready orders.

Do customers need to use an ordering portal?

No. Customers can continue ordering through the channels they already use.

Can Ordlie handle the way my customers actually order?

That's what Ordlie is designed for. Customers can continue ordering through channels such as email, WhatsApp, PDFs, and photos. Ordlie interprets the incoming order, applies the customer and product information, then creates a draft for your team to review.

Can Ordlie handle repeat customers?

Yes. Ordlie can use customer-specific information and ordering preferences when processing incoming orders.

What happens if an order doesn't make sense?

Ordlie flags it for your team to review and edit so orders can be processed correctly.

Does Ordlie replace QuickBooks?

No. Ordlie sits between the inbound customer order and the distributor's accounting system. It currently integrates with QuickBooks. More integration to come.

Who benefits most from Ordlie?

Distributors with meaningful inbound order volume and teams that spend significant time reading, interpreting, entering and checking customer orders.

Want to understand order entry automation? → Order Entry Automation

See exactly what happens to an order. → How It Works

Ready to see whether Ordlie fits your operation?