Inbound orders, handled before lunch.
Order entry automation for growing B2B distributors.
Ordlie turns customer orders from email, WhatsApp, PDFs and photos into clean, review-ready orders. We apply what we know about each customer, give your team the final say, and send approved orders where they belong.
Your customers don't order the same way.
A WhatsApp message at odd hours. A PDF with the wrong customer name. A photo of a notepad. Growing B2B distributors lose time every day turning messy inbound orders into something the warehouse and accounting system can use.
Most teams already have a process — it lives in the heads of the people who can read whatever arrives and turn it into a clean order. When that work depends on memory alone, mistakes slip through, training takes too long, and the busiest mornings land on the same few people. Your customers already have a way they like to order: email, WhatsApp, PDFs, photos, and more. Asking them to use another portal or form just moves the friction somewhere else. The fix is an automation layer that sits inside the distributor's existing workflow and reads what already arrives, applies what your team already knows, and puts results in front of a human for approval before anything moves forward.
We handle what happens between the order and the invoice.
An order arrives. Ordlie reads it, applies what it knows about that customer, and shows a draft to your team. Approve, edit, or reject. Once approved, the order goes where it belongs.
Ordlie reads inbound customer orders regardless of format: email, WhatsApp, PDFs, photos, or other unstructured formats.
Ordlie applies customer-specific preferences, product terminology, substitutions, delivery instructions, and other relevant knowledge it has learned about that customer.
Ordlie creates a draft, review-ready order. Your team reviews and approves it before anything moves forward. Nothing is ever auto-sent.
Once approved, the order goes to your accounting system, where the approved order can automatically generate an invoice.
Ordlie remembers how your customers order.
Reading the order is the easy part. Ordlie also applies what it already knows about that customer.
Product substitutions, customer-specific product names and terminology, delivery instructions — every correction your team makes becomes a rule. We apply it on the next order from that customer.
Built for growing B2B distributors.
If your order volume is growing, your customers are ordering through multiple channels, and your team is spending more time manually processing inbound orders, Ordlie is built for you. Growing your order volume shouldn't mean growing your team's workload, or your headcount, just to keep up.
Your data stays yours.
Ordlie handles real customer orders and accounting data. These are the guarantees built into the product — not marketing aspirations.
- 01Every tenant's data is isolated at the API layer, and enforced by a build-time test — a change that breaks isolation fails CI.
- 02Customer and order data is encrypted at rest, field by field.
- 03Raw email HTML never reaches an AI model — only extracted plain text does.
- 04Every action is recorded in an append-only audit trail, and stuck orders can be safely replayed with zero duplicate side effects.
Frequently asked questions.
- What is Ordlie?
- Ordlie automates inbound order entry for growing B2B distributors, turning customer orders from email, WhatsApp, PDFs and photos into review-ready orders and approved invoices.
- What is order entry automation?
- Order entry automation is a technology that reads inbound customer orders — whatever format they arrive in — structures them into clean draft orders, and routes approved orders into your accounting system. Ordlie does that with mandatory human review before anything moves forward.
- Does Ordlie auto-send invoices?
- No. Ordlie is draft-first by design: every extracted order lands in a mandatory human review queue. Staff approve, edit, or reject before anything reaches accounting. There is no auto-send setting and no policy that bypasses review. Ordlie drafts it; your team decides before an invoice is generated.
- What channels does Ordlie read?
- Ordlie watches the channels distributors already accept: email in a shared mailbox, WhatsApp on a business number, PDF attachments or file drops, and phone photos from field staff. Buyers keep ordering the way they always have. Ordlie structures what arrives on the distributor side.
- How is Ordlie different from an ordering portal?
- Portals ask buyers to log in and change habits. Most ignore them and keep emailing. Ordlie meets buyers where they already are and does the structuring work for the distributor. You do not run a second intake path that nobody uses alongside the email everyone uses.
- Does Ordlie require my customers to use a portal?
- No. Your customers don't have to change how they order. Ordlie reads the channels they already use.
- Does Ordlie replace my accounting system?
- No. Ordlie sits in front of accounting. After a human approves an order in the review queue, Ordlie works with your accounting system to generate an invoice. It does not replace your ledger, catalog, or invoicing system; it feeds them accurate drafts.
- What accounting systems does Ordlie support?
- QuickBooks is Ordlie's live integration today, with Xero and Sage support in development. Use something else? Talk to us. We're happy to explore building an integration for your accounting system so you can keep the workflow and the tool your team already relies on.
- Is human review optional?
- Not today. Human review is built into Ordlie's workflow. Your team reviews and approves orders while Ordlie learns from their corrections, changes, and decisions. That knowledge helps Ordlie better understand each customer's unique ordering patterns, so reviewing future orders becomes faster and more predictable.
- What about the orders already in my inbox?
- Ordlie can scan your mailbox's existing backlog on day one, not just new mail going forward — safe by default (dry-run first).
Request Early Access.
We're working with a select group of distributors as we expand Ordlie. Tell us a little about your business and we'll be in touch.